What began as a clothing line in 2017, AUMA slowly evolved into a fashion styling firm—aptly named AUMA Fashion Styling Firm—that‘s passionate in helping people discover their best selves through a developed sense of personal style.
AUMA Fashion Styling Firm was born from a strong love for fashion, a keen eye for style, and a collaborative mindset. Its stylists and associates see style as an expression of one’s wants, desires, and self-image.
“Auma is the combination of two people’s names who meant a lot to me. You can say, Auma came from love and it’s my passion and love for style and fashion that will always sustain it”, says Founder and Head Stylist, Mika Cabrera.
The young entrepreneur and fashion advocate started as a stylist under the mentorship of Metro Magazine’s Creative Director, Eldzs Mejia. Straight from fashion school, Mika delved straight into creating her own brand, empowered and determined to make a difference in the fashion community.
She adds, ‘The fashion industry, specifically here in the Philippines, is daunting. It can be hard to navigate around especially if you’re someone who’s keen on different trends and trying to figure out what your style personality is. I want AUMA to be a conduit for people to discover themselves through clothes.”
More than putting clothes on AUMA strives to spread the message that the way we present ourselves to the world has an effect on our personal well-being. It wants to eliminate the stereotype of fashion being just a superficial expression of oneself. AUMA’s purpose is to carve out people’s authentic selves and that includes figuring out or enhancing their take on their own style and fashion.
AUMA recognizes that its client’s personal style and styling needs are a journey in which they are meant to guide, edit, punctuate—and never dictate. AUMA Fashion Styling Firm is in the business of making fashion one less thing to worry about, developing confidence through well-selected and curated looks, and giving a wider group of people access to quality and premium styling without the hefty bill that often comes with it.