Canadian Manufacturing marks its 60th anniversary with a partnership with Haribon Foundation for the launch of its new Bamboo Cotton Collection. Canadian’s Get a Sheet, Adopt a Tree campaign, which supports Haribon’s Adopt-a-Seedling program, encourages consumers to take part in bringing back the beauty of the country by helping rebuild its lost biodiversity.
Canadian provides the best linen and bath accessories, products that not only deliver high quality, but reflect the company’s commitment to environmental sustainability. Through responsible business, Canadian takes an active role in the global movement of going green with the new eco-friendly line.
“We believe that it is high time we in Canadian Manufacturing took a more active part in restoring our lost natural resources and promoting environmental sustainability. Our partnership with Haribon Foundation is one of the activities we’ve lined up for the celebration of our 60th anniversary this year. We hope that many Filipinos will #GoNatural and make the switch to a more sustainable lifestyle,” said Canadian Manufacturing Sales and Marketing Director Chand Daryanani.
Going Green And Clean
The Philippines is home to a very diverse fauna and flora, but 90% of the country’s primary rainforest is gone due to aggressive modernization activities. To help save the country’s biodiversity and keep its natural beauty, Canadian is working with Haribon Foundation, which advocates various activities such as conservation of sites and natural habitats of animals to protect Philippine biodiversity, in the campaign Get a Sheet, Adopt a Tree. Part of the proceeds from the sale of the Canadian Bamboo Cotton Collection will fund Haribon’s Adopt-a-Seedling program and will support forest restoration activities in denuded forests around the country.
With the launch of the Get a Sheet, Adopt a Tree campaign, Canadian mounts The Bamboo Experience activation. The Bamboo Experience allows consumers to experience first-hand the entire Canadian Bamboo Cotton Collection, which includes bed linens and bed accessories made of 100 percent bamboo. The first leg is held at SM Aura Premiere Event Center from May 21 to 26, 2019. The activation will also be spotted in SM Makati in May 28 to June 2, Davao in June, and Cebu in July.
Comfortable And Sustainable Lifestyle
The bamboo is the fastest-growing plant in the world, reaching maturity in just three to five years. It is a better alternative to plastic and being a sustainable raw material, it has minimal environmental impact.
The Canadian Bamboo Cotton Collection is made of 100 percent bamboo and uses little to no chemicals during production. The Canadian Bamboo sheets feature a thread count of 300 and are breathable with odor protection, antimicrobial and smooth as silk. The sheets’ thermo-control feature is perfect for the Philippine weather and users with sensitive skin.
Completing the eco-friendly line is Canadian’s waterproof mattress and pillow protectors, all made of 100 percent bamboo. These bed accessories protect the sheets from spills, stains and dust mites.
Canadian also uses reusable self-fabric packaging and biodegradable carton for the packaging of this collection. Canadian’s Bamboo Cotton Collection comes in five fresh colors, namely Coconut, Olive, Ice Drop, Coal, and Wheat.